Self-Evaluation Aid for Visual Analysis
Directions: Place a check mark in the blank for each part of the paper you have successfully completed.
___ I described the brand name, slogan, and contents (text and pictures) of the ad, so readers who can't see the ad can still visualize it.
___ I have included evidence for each claim that I make.
Example: The Prozac ad uses a desire for good health by using phrases such as "mood brightener" and "Wash Your Blues Away!"
Example: The visual appeal of the Prozac ad is a large box which covers three-fourths of the ad. The slant of the box and of the slogan 'Wash Your Blues Away!" and the wide-open arms of the woman make the ad action-based. (Note: Diagonal lines signal action.)
____ I have documented where I obtained the ad.
____ I have used correct MLA style (or other style approved by the instructor) for the
Works Cited page.
____ I have included a catchy title followed by a description of this paper. Example:
Catching Dodge Fever: A Rhetorical Analysis of a Dodge Car Ad
___ My attention-getting lead sentence makes my readers want to read the rest of the paper.
___ My thesis sentence describes the main points of the paper (its organizational structure).
___ My organizational structure uses one of the following organizational structures: (a) context, audience, purpose, (b) logos, pathos, ethos, (c) text, visuals, graphics, or (d) a combination of a, b, and/or c.
___ My conclusion summarizes the main points of the paper and ends with a catchy clincher phrase.
_____ My paper uses the rhetorical terms discussed in class (i.e., context, purpose, audience; logos, pathos, ethos; and/or text, visuals, graphics).
_____ I have used professional words in the paper and have avoided slang terms and clichés.
____ I have proofread my paper by reading it aloud.
____ I have capitalized the title of my paper appropriately, and I have not used either quotation marks or underlining for my own title.
____ I have used quotation marks to refer to the article titles.
____ I have placed my ad so it is integrated into the paper (and not merely tagged onto the end of the paper).
____ I have considered the choices of typography, subheadings, and other formats for my paper.