Dondis, Donis

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Dondis, Donis A. 1974. A Primer of Visual Literacy. Cambridge, MA: MIT Press.

Book Cover

Description: This book serves as a basic text for those who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are writers or not; they should find it equally necessary to be visually literate, artists or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a                            foreign language, but as a native one that the student "knows" but cannot yet "read."

 

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