Eiseman, Leatrice. 2000. Pantone Guide to Communicating with Color. Cincinnati, OH: Grafix Press Ltd.
Description: The author offers a brief overview of psychological and emotional impact of individual colors (red, pink, orange, yellow, brown, blue, green, purple, white and black). Color combinations are sorted out according to the impact they would have upon the viewer and what mood would they convey (serene, earthy, mellow, powerful, spiritual, romantic, sensual, elegant, playful, energetic, etc.). The author also suggests products and services where particular colors may be best suited or best avoided.
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