analysis

Reflecting on the Visual Analysis, Poster, and Group Presentation

Reflecting on the Visual Analysis, Poster, and Group Presentation

The reflection assignment gives you an opportunity to think about what you have learned and examine the process you used in completing the assignment. Once again, your audience will be you and your teacher.

You may choose again to use either a letter or report format. The questions below are a guide; please answer at least two questions for each assignment. Remember to include an introduction, body, and conclusion to your paper.

Visual Analysis of an Ad

Ideas for Teaching Visual Analysis

Ten Visual Analysis Activities

Instructors: Listed below are possible activities to precede the visual analysis of an ad. Choose which activities you prefer and/or create your own!

Whole Class Analysis of Ads in Text

Use the examples of ads in Everything's an Argument for the whole class to analyze. You might use the questions on the handout called Visual Analysis of an Ad: Prewriting Notes.

Whole Class Analysis of Magazine Ad

Checklist for Visual Analysis

Self-Evaluation Aid for Visual Analysis

Directions: Place a check mark in the blank for each part of the paper you have successfully completed.

Context

___ I described the brand name, slogan, and contents (text and pictures) of the ad, so readers who can't see the ad can still visualize it.

Sources

___ I have included evidence for each claim that I make.

Example: The Prozac ad uses a desire for good health by using phrases such as "mood brightener" and "Wash Your Blues Away!"

Visual Analysis Rubric

Rhetorical Analysis of Visual Communication

These are the questions I'll ask as I read your analysis:

Context Do you introduce your main example? Make a claim for choosing it?

Are your role and purpose clearly established with the needs of your reader in mind?

Sources Is the secondary ad a good example to support a focused discussion of persuasive use of romance conventions in your main example?

Analyzing Film (Postville)

As a follow-up to the interview unit, students viewed the documentary film Postville (often shown twice by the instructors). The instructors used various approaches in teaching the film (choosing one or more of the following):

  • analyzing film techniques and comparing a documentary to other film forms
  • evaluating the use of multiple interviews/perspectives (connection to the interview unit)
  • discussing diversity issues
  • examining the vocabulary of different faiths