advertising

Ideas for Teaching Visual Analysis

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Ten Visual Analysis Activities

Instructors: Listed below are possible activities to precede the visual analysis of an ad. Choose which activities you prefer and/or create your own!

Whole Class Analysis of Ads in Text

Use the examples of ads in Everything's an Argument for the whole class to analyze. You might use the questions on the handout called Visual Analysis of an Ad: Prewriting Notes.

Whole Class Analysis of Magazine Ad

Analyzing Visual Communication: Magazine Ad

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Analyzing a Visual Argument

Visual Analysis Rubric

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Rhetorical Analysis of Visual Communication

These are the questions I'll ask as I read your analysis:

Context Do you introduce your main example? Make a claim for choosing it?

Are your role and purpose clearly established with the needs of your reader in mind?
Sources Is the secondary ad a good example to support a focused discussion of persuasive use of romance conventions in your main example?