1. Before you show the entire film, show a scene without sound. Then have students discuss what meaning they think they see in the scene. Next show the same scene with sound. Ask the class to discuss how the director used a narrator's script to shape the meaning of the scene.
2. Why does the discussion of "assimilation" occur with scenes of Jewish children attending school?
The following tips provide a rhetorical supplement to the Five Concepts for Visual Messages discussed on pages 33-36 of the Student Guide:150-250:
Pattern, Figure-Ground, Direction, Chunking, Color
• What does the ad encourage you to do? How, most prominently, does the use of romance conventions add to persuasive effect?
• What elements of romance convention does the visual communication draw on?
Instructors: Listed below are possible activities to precede the visual analysis of an ad. Choose which activities you prefer and/or create your own!
Use the examples of ads in Everything's an Argument for the whole class to analyze. You might use the questions on the handout called Visual Analysis of an Ad: Prewriting Notes.