Visual Analysis Rubric

  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /Library/WebServer/drupal/includes/file.inc on line 646.

Rhetorical Analysis of Visual Communication

These are the questions I'll ask as I read your analysis:

Context Do you introduce your main example? Make a claim for choosing it?

Are your role and purpose clearly established with the needs of your reader in mind?

Sources Is the secondary ad a good example to support a focused discussion of persuasive use of romance conventions in your main example?

Are claims accurately supported by specific reference to the ads and to other materials from the course or your team's background research?

Are images properly captioned and documented?

Organization Does introduction provide a clear sense of your main findings and how your discussion is organized?

Do transitions provide accurate guidance from one paragraph to the next?
Does each paragraph state and develop one main idea, with consistent supporting examples, rather than suggesting several topics?

Does conclusion wrap up discussion rather than aim it in a new direction?

Style Is the paper clearly written and easy to read? Am I distracted by sentence level issues?

Effective word choice and phrasing for your audience and purpose?
Have you edited to eliminate mechanical errors?

Delivery Is the report conventionally formatted? Consistent spacing, margins, font?
Single-spaced text blocks chunked for reader access?

Are images sized and formatted to support document format and appearance? Are resolution, color and sharpness sufficient for reader accessibility?

Are main and subheadings developed and formatted to guide reader's attention?

Are images appropriately integrated into discussion rather than presented as an attachment?

submitted by Jim Noland